Privacy Policy

---

 

The protection of your privacy and the legal processing of your personal data are very important matters for us at Bültel Worldwide Fashion GmbH & Co. KG. The following provides detailed information about how we use your personal data in the camel active online shop.

To make this privacy policy easier to read, we refer to ourselves in the following as "camel active", "us" or "we".

 

1. Name and address of the responsible party

Bültel Worldwide Fashion GmbH & Co. KG
Rheiner Str. 28
48499 Salzbergen
Germany 

E-mail: onlineshop@bueltel.com 
Phone: +49 (0)5976 27 700 (available from Monday to Friday 8 am to 9 pm and Saturday from 10 am to 6 pm)

 

Commercial Register: Osnabrueck HRA-Nr. 207347, VAT Reg. No. 811551029
General Partner: BWF Verwaltungs GmbH, Rheiner Str. 28, 48499 Salzbergen
Commercial Register: Osnabrück HRB-Nr. 215560
Managing Directors: Frank Brueggemann, Thorsten Suska, Volker Weschenfelder

 

2. Contact details of the data protection officer

You can contact our data protection officer using the following contact details:

Bültel Worldwide Fashion GmbH & Co. KG
Data Protection Officer
Rheiner Str. 28
48499 Salzbergen

E-mail: Datenschutz@bueltel.com

 

3. General information about the purposes, recipients, duration of storage and legal basis for data processing

Personal data

Personal data as defined by the GDPR and the German Data Protection Act comprise all information with which you can be personally identified. The personal data processed to run our online shop particularly include the following:

• Your name, address, e-mail address, sex, your encrypted password to your customer account and, possibly, your date of birth and telephone number,
• Your order details, the products you have purchased, services you have used, payment information, your preferences relating to product types,
• Your data entered during your use of our website,
• Data which we receive from our service providers in certain cases (for example from credit agencies or payment service providers).

Origin of your personal data

Personal data are collected directly from you. This is done, for example, during the ordering process or when you subscribe to the newsletter.


Legal basis and purposes of the processing

The legal basis for processing your personal data is Article 6 Paragraph 1 Letters a and b of the GDPR. You provide us with the data on the basis of the contract relationship (for example to manage your customer account or complete a purchase contract) between you and us. We must process your e-mail address in the event that you place a purchase order with us as a result of the statutory provisions in the Civil Code (BGB) as we have an obligation to send you an electronic order confirmation (Article 6 Paragraph 1 Letter c of the GDPR).

Processing on the basis of the justified interests (Article 6 Paragraph 1 Letter f of the GDPR) of camel active comprises the use and analysis of your personal data for the following purposes:

• Product information about collections, products and services
• Action to improve and develop services and products to enable us to offer you a tailored experience with appropriate offers and products
• Market and opinion research
• Creating transparency and quality for our products, services and communication
• Contact with credit agencies (for example Infoscore) to determine creditworthiness and non-payment risks
• Finding your address
• Fraud prevention

Use of data for the purposes of credit checks and sending to credit agencies

Bültel Worldwide Fashion GmbH & Co. KG generally enables its customers to purchase goods using insecure payment methods (for example payment on receipt of invoice). This means that Bültel Worldwide Fashion GmbH & Co. KG has a justified interest in protecting itself as well as possible from non-paying customers. This is done by various methods, including checking the creditworthiness of the customer before enabling them to use insecure payment methods and using the information received during the ordering process to calculate the probability of non-payment.

This check is carried out by Arvato Payment Solutions GmbH, Gütersloher Str. 123, 33415 Verl in conjunction with informa solutions GmbH, Rheinstrasse 99, 76532 Baden-Baden and infoscore Consumer Data GmbH, Rheinstr. 99, 76532 Baden-Baden. Your data are processed for this credit check on the basis of Article 6 Paragraph 1 Letters b and f of the GDPR.


Use of data for fraud prevention purposes

The data provided by you during an ordering process may be used to check whether it is an atypical order process (for example the simultaneous order of a wide range of goods for the same address using different customer accounts). In principle, we have a justified interest in carrying out these checks. The legal basis for processing these data is Article 6 Paragraph 1 Letter f of the GDPR.

Furthermore, Bültel Worldwide Fashion GmbH & Co. KG processes personal data to meet its legal duties (for example under commercial or fiscal legislation) on the basis of Article 6 Paragraph 1 Letter c of the GDPR.


Disclosure of your data to third parties

Personal data are only disclosed or transferred for the purposes set out above and on the basis of the statutory permission specified in each case. Service providers who work on our behalf have been carefully selected by us and can be placed in the following categories:

• IT service providers
• Billing service providers
• Logistics service providers
• Call centres
• Collection contractors
• Data destruction service providers
• Consultants and consultancy companies

All companies affiliated to us and third parties to which we disclose your personal data may only use them for the above purposes. The data are transferred as part of the order processing procedure. camel active obliges its service providers to process the data securely, confidentially and in compliance with the law. The legal basis for processing these data is Article 6 Paragraph 1 Letter b of the GDPR.


Transferring data to transport service providers

We work with logistics service providers, transport contractors and shipment partners for the purpose of delivering goods which have been ordered from us. The following data may be sent to these partners for the purposes of delivering the ordered goods or providing notification of delivery: Forename, surname, mailing address, e-mail address. The legal basis for processing these data is Article 6 Paragraph 1 Letter b of the GDPR.


Storage duration and deletion

Personal data are stored for the above purposes for the period required to fulfil the purposes and unless there are any other statutory storage duties (under the Commercial Code or Tax Code) or legal reasons for storing the data. This means that camel active will delete your personal data at the latest after the elapse of its statutory storage obligations, generally 10 years after the end of the contract.

 

4. Data processing when our website is visited

Each time you visit our website (even if our website is used for information purposes) we collect access data and information which your browser provides automatically. These usage data are saved in protocol files (so-called server log files). The data records saved by this process particularly include the following:

• User’s browser type and version,
• User’s operating system,
• User’s IP address and internet service provider,
• Date and time of access,
• Websites from which the user’s system accesses our website,
• Websites opened by the user’s system via our website.

These data are saved in our system’s log files. These data are not stored together with other personal data referring to the user.

The legal basis for the temporary storage of the data and the system log files is Article 6 Paragraph 1 Letter f of the GDPR. The data are saved in system log files to maintain the function of our website. In addition, these data are used by us to improve our website and ensure the security of our IT systems. The data are not evaluated for marketing purposes in this respect.

The data are deleted as soon as they are no longer required to achieve the purpose for which they were collected. If the data is stored in system log files, this is the case after seven days at the latest. The data may be stored beyond this time. In this case, the users’ IP addresses will be deleted or anonymised so that they can no longer be used to identify the clients who have visited the website.

 

5. Data processing to complete a purchase order

If you wish to order something in the camel active online shop, you can choose whether you enter the data required for the order on a one-off basis (guest order) or whether you wish to create a password-protected customer account in which your data are saved for later additional purchases.

Your personal data are recorded in an entry mask, sent to us and saved. The following personal data are mandatory for your order:

• Title,
• Forename,
• Surname,
• Street, house number, postcode, town, state (invoice address or delivery address if different),
• E-mail address.

It is not possible to place an order without entering the data required in the mandatory boxes. In addition, the user’s IP address and the date and time of access will also be saved.

We use your data to complete orders, provide additional services requested by you, offer various payment options and complete the payment as well as any reimbursements and various marketing offers (see also the point headed "Data processing for marketing purposes"). The legal basis for processing the personal data relating to creating a customer account is Article 6 Paragraph 1 Letter b of the GDPR.


External payment service providers
The payment data are transferred and processed by external payment service providers for the purposes of completing the payment. The use of external payment service providers enables us to offer you a selection of different payment methods and therefore to make the payment process more flexible both for you and for us. This is also in our justified interest.

If you have granted us your consent, the legal basis for processing the data is Article 6 Paragraph 1 Sentence 1 Letter a of the GDPR. If the above data are processed to conclude and complete the contract relationship, the legal basis is Article 6 Paragraph 1 Sentence 1 Letter b of the GDPR. Otherwise, the legal basis is Article 6 Paragraph 1 Sentence 1 Letter f of the GDPR.

You may revoke any consent you have granted us at any time. You can refuse us permission to process your personal data at any time. However, we would point out that unless you send us the payment data and/or enable the payment service provider to process the data, we will be unable to provide you with any method of payment and therefore it may not be possible to fulfil the contract with you.


BS PAYONE

To complete the payment process, we send the payment data supplied by you to BS PAYONE GmbH, Lyoner Strasse 9, 60528 Frankfurt/Main, Germany; Concardis GmbH, Helfmann-Park 7, 65760 Eschborn, Germany.

Your payment data are sent to servers operated by our payment service provider in the European Union and are also processed there. This ensures that the European data protection law standards and regulations are satisfied. Further information is available at https://www.payone.com/datenschutz/.


AfterPay

To complete the payment process, we send the payment data provided by you to Arvato Payment Solutions GmbH, Gütersloher Strasse 123, 33415 Verl, Germany ("AfterPay").

If you decide to make a purchase and pay AfterPay on receipt of the invoice, you grant your consent for us to send the information to AfterPay to complete the purchase. AfterPay will review your data and send them to credit agencies if there is a justified interest in doing so. Naturally, your data will be collected, processed and saved with great care and in compliance with current data protection regulations. Further information is available in the AfterPay privacy policy: https://documents.myafterpay.com/privacy-statement/de_de/


Paypal and Paypal Express

You have the option to choose PayPal or PayPal Express as payment method during the order process.

If you choose PayPal, after you have clicked on "Buy" in the order process, you will automatically be forwarded to the PayPal website, which is operated by PayPal (Europe) S.à r.l. et Cie, S.C.A. Data will be exchanged during this forwarding process. Personal data such as name, invoice total and delivery address will be forwarded to PayPal.

However, if you have chosen PayPal Express, your shipment and invoicing data, which are held by PayPal, will be used to complete the purchase. When you click on "Direct to PayPal", the PayPal login mask will appear. In this case, the login data are not exchanged via the servers of Bültel Worldwide Fashion GmbH & Co. KG, but directly with PayPal. You must then login using your PayPal account data and select the correct delivery and invoicing address. You will then be returned to the camel active website where you can conclude your purchase. PayPal automatically sends us the delivery address, e-mail address and other customer data which we require to complete the order.

Furthermore, PayPal will collect your IP address and information about the computer or device which you use to access your PayPal account or for using PayPal services.

You can find out more details about how your personal data are used by PayPal (Europe) S.à r.l. et Cie, S.C.A. You will find PayPal’s privacy policy at the following address: https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE.

 

6. Data processing for making contact and for customer support

There are various ways of contacting us and you can also reach our customer service department by phone or e-mail. We also provide you with a contact form on our website for this purpose. In this case, we will collect your name, e-mail address, telephone number, customer, order and item number as well as any other information which you send to us.

If you contact us by telephone, telephone calls may be recorded for quality assurance purposes. This recording is made on the basis of consent in the sense of Article 6 Paragraph 1 Letter a of the GDPR, which you are asked to grant at the start of each telephone call. Once consent has been granted, it may be revoked at any time by sending a notification to the above contact details.

We use the data sent to us when you contact us to respond to your enquiry. The legal basis for this is Article 6 Paragraph 1 Letter B of the GDPR if contact is made as part of an ordering process and Article 6 Paragraph 1 Letter f of the GDPR if you contact us in another matter, based on our justified interest in providing methods of contacting us, among other reasons so that we can respond to questions relating our range of products and services.

 

7. Data processing for marketing purposes

In addition to the possible data processing mentioned above, we generally have a justified interest in using your data to communicate new products and offers to you for advertising purposes using marketing promotions or to recommend products to you in which you may be interested.


Mail marketing

Reprocessed the following personal data for marketing purposes: your forename, surname and mailing address. In compliance with the statutory regulations, we are entitled to save these data and also other personal data collected from you for our own marketing purposes and for marketing by third parties. We will not forward the additional data to third parties.

Bültel Worldwide Fashion GmbH & Co. KG pseudonymises and anonymises personal data collected from you for the purpose of using these data for our own marketing purposes and for marketing by third parties (marketers). The pseudonymised and anonymised data may also be used to market specifically to you online, although the marketing may be carried out by third party service providers and/or agencies.

The legal basis for using personal data for marketing purposes is Article 6 Paragraph 1 Letter f of the GDPR.

You may cancel permission for the use of your personal data for the above marketing purposes at any time free of charge with effect for the future by sending notification in text form (e-mail or letter) to the contact data set out above. Please also refer to our information relating to your right to cancel for reasons which may relate to your specific situation.

If you object to such use, your data will be locked from further data processing for marketing purposes. We would like to point out that in exceptional cases, marketing material may be sent out for a brief period after the receipt of your objection. This is due to technical reasons as a result of the preparation time required for selection and does not mean that we have not implemented your objection.


Newsletter

On our website, you can subscribe to receive the camel active newsletter, which contains a great deal of information and news about our range of products and services. Our newsletter is sent out on the basis of your consent under Article 6 Paragraph 1 Letter a of the GDPR. To receive the newsletter, you must enter your e-mail address in the box provided for this purpose on our website. We will then send you a notification e-mail and ask you to confirm that you wish to receive our newsletter by clicking on a link contained in the e-mail (double opt-in). We will therefore not send you a newsletter by e-mail until you have first expressly confirmed that we should activate the newsletter service.

We use this data exclusively for sending the requested information and offers.

Sendinblue is used as newsletter software. Your data will be transmitted to Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin. Sendinblue GmbH is prohibited from selling your data and using it for purposes other than sending newsletters. Sendinblue GmbH is a German, certified provider, which was selected in accordance with the requirements of the Data Protection Basic Regulation and the Federal Data Protection Act.

You can find further information here: https://de.sendinblue.com/informationen-newsletter-empfaenger/?rtype=n2go

You may withdraw your consent to have your data processed to send you our newsletter at any time with effect for the future. All that is required for this is a brief note by e-mail to the above e-mail address. You will also find an unsubscribe link in every newsletter.

We use standard market technologies in our newsletters using which interactions with the newsletters can be measured (for example opening the e-mail, links clicked). We use these data in pseudonym form for general statistical evaluations and to improve and develop our content and customer communication. This is done using small graphics which are embedded in the newsletters (so-called pixels). The data are exclusively collected in pseudonymised form and are not linked to any other personal data. The legal basis for this is our justified interest under Article 6 Paragraph 1 Letter of the GDPR mentioned above.

 

8. Use of cookies

A “cookie” is a small data file which is transferred from a website to your computer’s hard drive. We use cookies when you surf on our site, purchase something, request or personalise information or register for certain services. If you accept the cookies on our site, we have no access to your personal information but we can identify your computer using the cookies. A distinction is generally made between "session-related" and "permanent" cookies. You can adjust your cookie settings at any time here.

“Session-related” cookies do not remain on your computer when you leave our website or close your browser. Using the collated information, we can analyse the usage samples and structures of our website. This enables us to optimise our website by improving the content or personalisation and simplifying its use.

"Permanent" cookies are cookies which remain on your computer. These are used to simplify shopping, personalisation and registration services. Cookies may record, for example, what you have selected to buy while you continue to shop. Furthermore, you only have to enter your password on websites for which a login is required. "Permanent" cookies can be removed manually by the user.

Most browsers accept cookies automatically. However, you can normally refuse cookies or selectively accept cookies by adjusting your browser settings accordingly. If you disable cookies, certain features on our site may not be available to you in some situations, and some websites may possibly not be displayed correctly.

Using the following links you can find out how you can manage cookies in the main browsers (including how to disable them):

Chrome browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Proceed as follows for this purpose:

Internet Explorer:

1. Select "Internet Options" in the "Options" menu.
2. Click on the "Data Protection" tab.
3. You can now make security settings for the internet. You can set whether and which cookies you wish to accept or refuse.
4. Click "OK" to confirm your settings.

Mozilla Firefox:

1. Select Settings in the "Options" menu.
2. Click on "Data Protection".
3. Select the "Create using user-defined settings" entry in the drop-down menu.
4. You can now set whether you wish to accept cookies, how long you wish to keep these cookies and add exceptions, such as the websites on which you always or never wish to use cookies.
5. Click "OK" to confirm your settings.

Google Chrome:

1. Click on the Chrome menu in the browser’s icon bar.
2. Then select "Settings".
3. Click on "Display Advanced Settings".
4. Click on "Content Settings" under "Data Protection".
5. You can complete the following settings for cookies under "Cookies":
   • Delete cookies
   • Block cookies as default
   • Delete cookies and website data as default after closing the browser
   • Allow exceptions for cookies from certain websites or domains

 

9. Use of web analysis technologies

Google Analytics

We use the Google Analytics web analysis service on our website provided by Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If your usual residence is in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the responsible party for your data. Google Ireland Limited is therefore the Google affiliate which is responsible for processing your data and comply with the applicable data protection laws. The data processing is designed to analyse this website and its visitors and for marketing and advertising purposes. On behalf of the operator of this website, Google will use the information obtained to evaluate your use of the website, to compile reports on website activities and to provide additional services to website operators related to website use and internet use. The following information may be collected, along with other information: IP address, date and time when pages open, click path, information about the browser you are using and the device you are using, pages visited, referrer URL (website from which you opened our website), location data and purchasing activities.

The IP address sent by your browser as part of the Google Analytics process will not be correlated with other data by Google. Google Analytics uses technologies such as cookies, web storage in the browser and counting pixels which enable it to analyse your use of the website. The information generated by this about your use of the website will be transmitted to and stored by Google on servers in the USA. IP anonymisation is enabled on this website. This means that your IP address will first be shortened by Google within member states of the European Union or in other treaty states of the European Economic Area Agreement. Only in exceptional cases, the full IP address will be transferred to a Google server in the USA and then shortened. Google has been certified under the US EU "Privacy Shield" data protection treaty and has therefore undertaken to comply with European data protection regulations.

The data processing, particularly setting cookies, takes place with your consent on the basis of Article 6 Paragraph 1 Letter a of the GDPR. You can revoke this consent at any time without this affecting the legality of the processing which has taken place on the basis of the consent prior to its revocation.

Further information on the terms of use and data protection is available at https://marketingplatform.google.com/about/analytics/terms/de/ and at https://www.google.de/intl/de/policies/ and at https://policies.google.com/technologies/cookies?hl=de.

 

10. Use of web tracking technologies and marketing networks

Google Tag Manager

We use the Google Tag Manager on our website provided by Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If your usual residence is in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the responsible party for your data. Google Ireland Limited is therefore the Google affiliate which is responsible for processing your data and comply with the applicable data protection laws. This application manages JavaScript tags and HTML tags which are particularly used to implement tracking and analysis tools. The data processing is carried out for the purposes of designing and improving our website to suit demand. The Google Tag Manager itself does not save cookies, nor does it process any personal data. However, it does allow additional tags to be triggered, which may collect and process personal data.

Further information about the terms of use and data protection is available at https://www.google.com/intl/de/tagmanager/use-policy.html.


Adform

On this website we use the Adform tool provided by Adform A/S Wildersgade 10B, sal. 1 DK-1408 Copenhagen, Denmark, which collects data for analysis, marketing and improvement purposes and therefore helps us to improve our marketing campaigns and website. The collected data are used by Adform to link marketing contacts and clicks on advertisements with the resulting use of our website. This enables us to determine whether internet users who have seen our advertisements visit our website and the products that interest them. This helps us to use our marketing budget more efficiently. The collected data may also be used by us to supply marketing material based on your interests (for example products you have looked at). Pseudonyms in the form of online identification numbers (online IDs), such as cookie IDs, IP addresses, device IDs, advertising IDs / IDFAs (for example on Android or Apple smartphones) are used to collect the data. No personal data such as names or addresses are saved by this. All the IDs we use only enable us to identify your device, your internet browser or the app you use. The data we collect are not used to identify you personally as a user of our website or app without your separate consent.

The legal basis for data processing is Article 6 Paragraph 1 Letters a and f of the GDPR and Article 15 Paragraph 3 of the Telemedia Act. If you do not wish your data to be collected by Adform, you can proceed as follows:

Under the following links, you will find an explanation of how you can disable data collection on your computer or your mobile device:
German version: https://site.adform.com/de/privacy-center/platform/widerrufsrecht/
English version: https://site.adform.com/privacy-center/platform-privacy/opt-out/


Emetriq

(For further information see the point entitled "Data": https://www.emetriq.com/datenschutz/)
On this website we use a tracking system provided by emetriq GmbH, Vorsetzen 35, 20459 Hamburg, Germany, which collects data for analysis, marketing and improvement purposes and therefore helps us to improve our marketing campaigns. The collected data are used by emetriq to link marketing contacts and clicks on advertisements with the resulting use of our website. This enables us to determine whether internet users who have seen our advertisements visit our website and the products that interest them. This helps us to use our marketing budget more efficiently. The collected data may also be used by us to supply marketing material based on your interests (for example products you have looked at). Pseudonyms in the form of online identification numbers (online IDs), such as cookie IDs or IP addresses, are used to collect the data. No identifiable user-related data such as names or addresses are saved by this. All the IDs we use only enable us to identify your device, your internet browser or the app you use. The data we collect are not used to identify you personally as a user of our website without your separate consent.

The legal basis for data processing is Article 6 Paragraph 1 Letters a and f of the GDPR and Article 15 Paragraph 3 of the Telemedia Act. If you do not wish your data to be collected by emetriq, you can proceed as follows:

Under the following links, you will find an explanation of how you can disable data collection on your computer or your mobile device: https://www.emetriq.com/opt-out/


Google Ads conversion tracking

We use the online marketing program "Google Ads" on our website and its conversion tracking function (website visit evaluation). Google conversion tracking is an analysis service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If your usual residence is in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the responsible party for your data. Google Ireland Limited is therefore the Google affiliate which is responsible for processing your data and comply with the applicable data protection laws. When you click on an advertisement inserted by Google, a cookie is placed on your computer for conversion tracking. These cookies have limited period of validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Google and we can identify that you have clicked on the advertisement and have been forwarded to this page. Every Google Ads customer receives a different cookie. This means it is not possible to trace cookies via the websites of Ads customers. The information collected using the conversion cookie is used to prepare conversion statistics. This provides us with information relating to the total number of users who have clicked on our advertisements and have been forwarded to the page featuring a conversion tracking tag. However, we do not receive any information which enables us to identify users in person. Your data may be forwarded to the USA. Google has been certified under the US EU "Privacy Shield" data protection treaty and has therefore undertaken to comply with European data protection regulations.

The data processing, particularly setting cookies, takes place with your consent on the basis of Article 6 Paragraph 1 Letter a of the GDPR. You can revoke this consent at any time without this affecting the legality of the processing which is taken place on the basis of the consent prior to its revocation. You can find further information and the Google privacy policy at: https://www.google.de/policies/privacy/

You can also disable cookies for Google Ads conversion tracking by setting your browser so that cookies from the "googleadservices" domain are blocked.


Google remarketing

On our website, we use the remarketing function provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If your usual residence is in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the responsible party for your data. Google Ireland Limited is therefore the Google affiliate which is responsible for processing your data and comply with the applicable data protection laws. This application is designed to analyse visitor behaviour and visitor interests. Google uses cookies to analyse the website use, which provides the basis for preparing interest-related advertising. The cookies are used to record visits to the website and anonymised data about the use of the website. No personal data from visitors to the website are saved. If you then visit a different website in the Google display network, advertisements will be displayed to you, which are very likely to include products and information that you have previously viewed. Your data may be forwarded to the USA. Google has been certified under the US EU "Privacy Shield" data protection treaty and has therefore undertaken to comply with European data protection regulations.

The data processing, particularly setting cookies, takes place with your consent on the basis of Article 6 Paragraph 1 Letter a of the GDPR.

You can revoke this consent at any time without this affecting the legality of the processing which is taken place on the basis of the consent prior to its revocation. More information and how to disable these advertisements is available at http://www.google.com/settings/u/0/ads/anonymous?hl=de (link "Advertisement settings", then "Disable"). Further information about Google remarketing and the privacy policy for it is available at: https://www.google.com/privacy/ads/


Facebook remarketing

On our website, we use the "Custom Audiences" the marketing function provided by Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; "Facebook"). This application is designed to target visitors to the website with advertising in the Facebook social network in keeping with their interests. The Facebook remarketing tag has been implemented on the website for this purpose. This tag makes a direct connection to the Facebook servers when somebody visits the website. This sends information to the Facebook server about which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalised Facebook advertisements in keeping with your interests. Your data may be forwarded to the USA. Facebook has been certified under the US EU "Privacy Shield" data protection treaty and has therefore undertaken to comply with European data protection regulations.

The data processing, particularly setting cookies, takes place with your consent on the basis of Article 6 Paragraph 1 Letter a of the GDPR. You can revoke this consent at any time without this affecting the legality of the processing which is taken place on the basis of the consent prior to its revocation. Further information about the collection and use of data by Facebook and your rights and potential action to protect your privacy is available in the Facebook privacy policy at https://www.facebook.com/about/privacy/.


semasio

semasio is a service of the company Semasio GmbH, Eppendorfer Weg 285, 20251 Hamburg, Germany. semasio uses, among other things, cookies which are stored on your computer and which enable an analysis of the use of the website. Data, in particular the IP address and activities of the user, can be transmitted to a server of Semasio GmbH and stored there. Semasio GmbH may transfer this information to third parties if required by law or if the data is processed by third parties. You can object to the collection and forwarding of personal data (in particular your IP address) and the processing of this data by deactivating Java-Script in your browser or by installing a tool such as "NoScript".

The data processing, particularly setting cookies, takes place with your consent on the basis of Article 6 Paragraph 1 Letter a of the GDPR. You can revoke this consent at any time without this affecting the legality of the processing which is taken place on the basis of the consent prior to its revocation. You can find further information and the semasio privacy policy at: http://www.semasio.com/privacy-policy/. An opt-out option is available under: https://www.semasio.com/privacy/optout.


Microsoft Bing Ads

On our website we use the Conversion Tracking of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Microsoft Bing Ads will place a cookie on your computer if you access our website via a Microsoft Bing ad. This allows Microsoft and us to identify if someone has clicked on an ad, has been redirected to our website and has reached a previously defined target page (conversion page). We only see the total number of users who clicked on a Bing ad and were then redirected to the conversion page. No personal information about the the user is disclosed.

The data processing, particularly setting cookies, takes place with your consent on the basis of Article 6 Paragraph 1 Letter a of the GDPR. If you do not want information as described above to be used by Microsoft, you can prevent the setting of a cookie required for this purpose. You can also prevent the collection of data generated by the cookie and related to your use of the website and the processing of this data by Microsoft by clicking on the following link https://account.microsoft.com/privacy/ad-settings/signedout?lang=en-US to declare your objection.

Microsoft is certified under the EU-US Privacy Shield, an agreement that ensures compliance with EU data protection laws. Further information on data protection and the cookies used at Microsoft and Bing Ads can be found on the Microsoft website at https://privacy.microsoft.com/de-de/privacystatement.

 

11. The use of plugins and other tools

Mapbox

This site uses the map service Mapbox via an API. This is provided by MapBox Inc., 740 15th St NW, Washington, DC 20005, USA.

Your IP address must be saved to enable the Mapbox functions to be used. As a rule, this information is forwarded to a Mapbox server in the USA where it is saved. The provider of this website has no influence on this data transmission.

Mapbox maps are used to provide an attractive online offering and to make it easier to locate the places mentioned on our website. This constitutes a justified interest as described in Article 6 Paragraph 1 Letter f of the GDPR.

More information about how we handle user data is available in the Mapbox privacy policy: https://www.mapbox.com/privacy/.


Vimeo video platform

On our website, we use the function to embed Vimeo videos provided by Vimeo LLC, 555 West 18th Street, New York 10011 ("Vimeo").

The plugins are marked with a Vimeo logo, for example in the form of the letter "V" or the "vimeo" sign.

When you open a page in our online shop which contains one of these plugins, your browser will establish a direct connection to the Vimeo servers. The content of the plugin is sent direct to your browser by Vimeo and embedded into the page. This embedding supplies Vimeo with the information that your browser has opened the appropriate page on our website, even if you do not have a Vimeo profile or you are not currently logged into Vimeo.

This information (including your IP address) will be sent by your browser straight to a Vimeo server in the USA where it will be saved. If you are logged into Vimeo, Vimeo can directly assign your visit to our website to your Vimeo account. If you interact with the plugins, for example by clicking on the "Vimeo" button, this information will also be sent straight to an Instagram server where it will be saved.

The information will also be published on your Vimeo account and displayed for your contacts.

If you do not want Vimeo to assign the data collected from our website directly to your Vimeo account, you must log out of Vimeo before you visit our website.

Further information is available in the Vimeo privacy policy (https://vimeo.com/privacy).


Google web fonts

This site uses so-called web fonts provided by Google to ensure that fonts are displayed uniformly. When you open a page, your browser loads the required web fonts into its browser cache so that it can display texts and fonts correctly.

For this purpose, the browser you use must be connected to Google’s servers. This informs Google that our website has been opened from your IP address. The purpose for using Google web fonts is to the provide a uniform, attractive presentation of our online offerings. This constitutes a justified interest as described in Article 6 Paragraph 1 Letter f of the GDPR.

If your browser does not support web fonts, a standard font from your computer will be used.

Further information about Google web fonts is available at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/.

 

12. Data security

During your website visit, we use the widespread SSL (Secure Socket Layer) method together with the highest encryption level supported by your browser. Generally, this is 256-bit encryption. You can identify an encrypted connection as the address line in the browser changes from "http://" to "https://", and by the padlock symbol in the browser line.

We also use suitable technical and organisational security measures to protect your data from accidental or malicious manipulation, partial or complete loss, destruction and to prevent unauthorised access by third parties. Our security measures are improved on an ongoing basis as technological development advances.

 

13. Your rights relating to processing your personal data

You particularly have the following rights with regard to camel active relating to your personal data:

• Right to information about your stored personal data (Article 15 of the GDPR).
• Right to correction if the stored data relating to you are inaccurate, out of date or incorrect (Article 16 of the GDPR).
• Right to deletion if the data storage is illegal, the purpose of processing has been fulfilled and the storage is therefore no longer required or you have revoked your consent for certain personal data to be processed (Article 17 of the GDPR).
• Right to restrict processing if one of the requirements listed in Article 18 Paragraph 1 Letters a to d of the GDPR is satisfied (Article 18 of the GDPR).
• Right to transfer the personal data relating to you and provided by you (Article 20 of the GDPR).
• Right to revoke consent, wherein the revocation does not affect the legality of the processing which has taken place up to that point on the basis of the consent (Article 7 Paragraph 3 of the GDPR).
• Right to lodge a complaint with a supervisory authority (Article 77 of the GDPR). The supervisory authority responsible for us is the
  
  State Data Protection Officer in Lower Saxony
  Prinzenstrasse 5
  30159 Hanover
  Phone +49 (0)511 120-4500
  Fax +49 (0)511 120-4599
  E-mail poststelle@lfd.niedersachsen.de
  Internet http://www.lfd.niedersachsen.de

 

14. Date of issue and changes to this privacy policy

This privacy policy was issued on 28 January 2021.

As a result of technical development or changed statutory or official definitions, it may be necessary to amend this privacy policy.

The latest privacy policy is available at all times on our website.